Age-restricted access to porn in the US: Idaho, Indiana, Kansas, Kentucky, and Nebraska next to implement age verification measures in July
In a significant shift toward safeguarding minors online, five more U.S. states, Idaho, Indiana, Kansas, Kentucky, and Nebraska, are set to implement new age verification measures for accessing pornographic content starting in July. The new laws will require websites hosting adult content to employ robust age verification systems to ensure that users are of legal age before gaining access. This move aligns with growing concerns about the easy accessibility of explicit material to underage audiences and aims to create a safer digital environment for younger users.
Why these measures are important
Protection of minors: The primary objective is to prevent children from easily accessing pornographic material. Exposure to such content at a young age can have adverse psychological and developmental effects.
Parental concerns: Parents have increasingly expressed concern about their children's safety online. These measures offer a layer of security, giving parents more peace of mind about their children's online activities and access to harmful and age-inappropriate content.
Legal compliance and responsibility: With these new laws, the states are not only setting a precedent but also enforcing responsibility on content providers to ensure their platforms do not endanger minors.
These laws are set to take effect on Monday in Idaho, Indiana, and Kansas. Kentucky’s law will be enforced beginning July 14th, followed by Nebraska’s on July 18th. Interestingly, whilst the laws are predominantly proposed and promoted by Republicans, Democrats in most legislatures have also shown strong support for them.
As an adult site, what should you be doing next?
Protect your reputation and contact a third-party provider expert in Age Assurance solutions. Ensure they have vast experience in the adult sector, as this experience is integral in helping you reduce customer friction and conversion leakage.
VerifyMy offers an age assurance solution for any online product, service or business, featuring the widest range of age verification and age estimation methods to ensure the highest pass rates possible with minimal business disruption. We offer a range of methods to suit individual preferences, maintain privacy and reduce friction.
Get in touch to learn more about our age assurance solutions and how we can help your business comply with state legislation.