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Email or mobile data collected at sign-up is used to verify age in seconds.
An age check is triggered by a high-risk interaction or behaviour.
An age-restricted purchase triggers an age check, with no redirect away from the checkout flow.
Existing users can be verified in bulk – no new integration or user action required.
Implementing Verifymy’s email address age estimation solution has increased our conversions by 40%.
The team at Verifymy truly understands the importance of protecting conversions and the overall user experience.
By utilising their proprietary technology, we can remain compliant without negatively impacting our revenue – it was a simple decision for us.
Today, Ofcom has published its assessment of how age assurance can support the UK Government’s planned ban on under-16s using social media, identifying four methods capable of meeting its ‘highly effective’ standard. The regulator has also published a separate report examining how app stores could play a greater role in protecting children online. Verifymy was […]
Today, Ofcom published its Use of Age Assurance Report 2026 – its first statutory assessment of how regulated services have used age assurance under the Online Safety Act, and how effective it has actually been. The report draws on research, Information Notices and Ofcom’s Call for Evidence, and focuses on the first six months since […]
The UK government has announced plans to introduce a nationwide ban on social media access for children under the age of 16, marking one of the most significant proposed interventions in online child safety to date. Under the proposals, children under 16 would be prohibited from accessing major social media platforms including TikTok, Instagram, Threads, […]