Identity verification & content moderation
Content moderation
A robust process for moderating content is essential for compliance with card brand mandates
Implementing advanced content moderation systems ensures compliance with card brand standards while maintaining platform safety. Our hybrid moderation solution leverages a global network of content moderation experts, artificial intelligence and machine learning to review and moderate user-generated content prior to publication.
Mastercard AN5196 requirement
All uploaded content must be reviewed prior to publication to ensure that the content is not illegal and does not otherwise violate the Standards.
We are Verifymy
How our hybrid model works
The combination of AI and human content moderation increases both the efficiency and efficacy of the content moderation workflow, resulting in faster and more accurate moderation decisions.
AI moderation
Our AI moderation tool reviews all content before publication and flags any potential violation of standards.
Human moderation
Our human moderation network reviews all flagged content, and if the violation is confirmed the content is immediately flagged for removal by the merchant.
Quality control & content review
Human moderators also review a sample set of all content not flagged by AI for manual review to continually check and maintain the accuracy and quality of the AI content moderation.
Versatile content moderation
Our content moderation solution works across a wide range of media types, ensuring maximum compliance and user safety regardless of the platform. It offers comprehensive moderation for pre-recorded videos, image content, and live streaming and can block the uploading of content and automatically stop live streams when flagged content is detected.Â
Features include age verification to identify potential CSAM, as well as detection of toxicity violations (e.g., violence, weapons, drugs) and additional abuse violations (e.g. nudity identifier specifically for Freeview Livestream).
Video
Live streaming
Images
How it works
Our content moderation process has been designed from the ground up to incorporate both AI and human judgement to maximise the effectiveness, speed and accuracy of content moderation.
Content moderation​
Platform health, safety and integrity
Our content moderation solution works across a wide range of media types, ensuring maximum compliance and user safety regardless of the platform.
Platform health
User safety
Platform integrity
Human judgement
Artificial intelligence content moderation enables scalability by reducing the workload for human moderators. It reduces their exposure to harmful content while improving the AI decision algorithms resulting in an increasingly efficient, safe and scalable content moderation workflow.
Our principles around data
Data retention
Data minimisation
Data integrity
GDPR
Identity verification, content moderation & consent management
Safeguarding dashboard
Content provider verification
Participant consent & verification
Content moderation
Live streaming moderation
Complaint resolution
Monthly reporting
Quality control & content review
Benefits
Effortless user experience
High coverage
High accuracy
