Online marketplaces
Age verification for online marketplaces
Online marketplaces must navigate a complex web of regulations designed to protect young users from accessing or purchasing age-restricted items. By implementing advanced age assurance solutions, online marketplaces can ensure compliance with regulations such as The Licensing Act, The Offensive Weapons Act, and The European Tobacco Products Directive.
Beyond regulatory compliance, our solutions enhance customer safety, build consumer trust, and provide a competitive edge in the marketplace. Verifymy offers seamless proof-of-age at checkout and identity verification for sellers to prevent fraud. Investing in this technology is not just about compliance; it’s about creating a trusted, safe, and responsible e-commerce environment.
What is an age assurance solution?
Age assurance, comprising of age verification or estimation methods, can accurately determine a user’s age to ensure they meet age requirements for purchasing age-restricted products and services.
Verifymy provides a quick, simple, and seamless process for online marketplaces to determine the age of their users online.
Fast
Accurate
Safe
Our frictionless integration
Age verification process: Age checks with zero friction in your pre-checkout experience
Stealth verification
Checkout
- 100% of your sales captured
- Age verified in the background using existing customer order/acount data
- No impact on your existing checkout experience
Non-stealth verification
Post checkout
- 100% of your sales captured
- Age verified in the background using existing customer order/acount data
- No impact on your existing checkout experience
Is age verification required?
Alcohol sales
If you sell alcohol-containing products online, integrating an age verification solution is essential to comply with legal requirements.
Implementing age verification safeguards your business and ensures adherence to regulations governing alcohol sales, keeping your operations and user experience smooth and compliant.
Current regulation
The Licensing Act, UK: A legal regime for regulating the sale of alcohol in the UK.
Tobacco and e-cigarette sales
If you sell e-cigarettes or e-liquids online, regulators have required that marketplaces and their sellers of these products take responsibility for ensuring rigorous age checks before sales are completed, ensuring customers are of legal age.
Tobacco remains tightly regulated worldwide. From an age verification perspective, this is very similar to vaping but without the option to physically prevent consumption through a device.
Current regulation
The European Tobacco Products Directive: A Directive which supports the prohibition of the sale of tobacco products to individuals under 18 across the EU, enforcing strict age verification processes.
Offensive weapon sales
If you sell weapons, such as firearms, bladed items or corrosive substances online, you must implement an age verification solution to comply with regulations on selling offensive weapons.
Age checks are required both at the point of sale online and physically at the point of delivery. This sector often has the highest penalties for sales to underage customers.
Current regulation
Offensive Weapons Act 2019, UK: A law which tightened the rules on the sale of offensive weapons, particularly online, including bladed items and corrosive substances.
Age assurance methods
Email address
Facial age estimation
Government-issued ID
Name & address
Mobile phone number
Government-issued ID scan and face match
Got a question?
Why Verifymy?
Protection of minors
Compliance
Privacy-preserving
Trust & reputation
