Innovative age assurance: Email address as the new benchmark for frictionless age estimation

In the rapidly evolving environment of online interactions, age assurance is becoming a critical component for online platforms looking to maintain their integrity, protect their reputation and safeguard their users. Age assurance encompasses a suite of methods and technologies to verify and estimate users’ ages to ensure they meet the minimum age requirements when accessing specific content or making age-restricted purchases online.

In this white paper, we explore how age assurance has evolved, introduce our latest innovative, robust, and highly accurate method: email-based age estimation, and explore why it’s essential that online platforms provide frictionless and privacy-preserving age assurance methods to ensure children have the age-appropriate experiences online that they deserve.